End-to-end product design across web, desktop, and mobile.

2024 - 2025

From welcome flow to in-product getting started. An end-to-end redesign that lifted trial-to-paid by 8%.

2025

Took a vague 'tracking is friction' signal through research, hypothesis, and a tested prototype. Paused at the acquisition.

2024

A recent-timers widget for iOS, designed end-to-end and shipped to 60% adoption.

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© 2026 Nikolay Lechev

much love

much love

much love

Nikolay Lechev