Hi, I’m Nikolay.
🗣️
🗣️
niko • why
niko • why
I design products.
I build them too.
13+ years of it. Most recently led Growth and Apps design at Harvest. Now shipping independently, with AI doing real work.

with help from Claude
with help from Claude
with help from Claude
Telltwin
Latest release
An AI twin that answers your visitors in your voice. Designed and built solo.
An AI twin that answers your visitors in your voice. Designed and built solo.


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Harvest
Spring Campaign
(Visionary llc)
Marketing plan
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9:41

Settings

Wallet

Health

Maps

App Store

Podcasts

TV

News

Clock

Reminders

Notes


Camera

Photos
6
MON
Calendar

FaceTime

Search





Harvest
Spring Campaign
(Visionary llc)
Marketing plan
3:10



9:41

Settings

Wallet

Health

Maps

App Store

Podcasts

TV

News

Clock

Reminders

Notes


Camera

Photos
6
MON
Calendar

FaceTime

Search





Harvest
Spring Campaign
(Visionary llc)
Marketing plan
3:10




nikolay_lechev_cv.pdf


nikolay_lechev_cv.pdf

If you're here, you're probably one of three people. A recruiter sizing me up for a role. A hiring manager checking whether I'd fit the team. A designer curious about how someone else does this.
Hi to all three.
Here's how I think and what I'm looking for, in case it's useful: The best designers ship. Writing is a design skill. Tools change but craft doesn't. And the strongest teams are the ones that have been together long enough to disagree well.
What I'm looking for: a senior product design role at a team that thinks similar things. The kind of place where the same people are still around five years from now.
The case studies are above. The resume is here. My email is hello@nikolaylechev.com.
Thanks for reading,
If you're here, you're probably one of three people. A recruiter sizing me up for a role. A hiring manager checking whether I'd fit the team. A designer curious about how someone else does this.
Hi to all three.
Here's how I think and what I'm looking for, in case it's useful: The best designers ship. Writing is a design skill. Tools change but craft doesn't. And the strongest teams are the ones that have been together long enough to disagree well.
What I'm looking for: a senior product design role at a team that thinks similar things. The kind of place where the same people are still around five years from now.
The case studies are above. The resume is here. My email is hello@nikolaylechev.com.
Thanks for reading,
From people I've worked with.
The rare double threat. Designs it, ships the code, moves the numbers.
The rare double threat. Designs it, ships the code, moves the numbers.

David O'Connell, Growth PM
David O'Connell, Growth PM
Exceptionally fast and versatile. Always the first to try new tools.
Exceptionally fast and versatile. Always the first to try new tools.

Audree Lapierre, Product Design Manager
Audree Lapierre, Product Design Manager
Incredibly strong, well-rounded designer. Skilled in research, UX, UI, and the judgment to know when to use each.
Incredibly strong, well-rounded designer. Skilled in research, UX, UI, and the judgment to know when to use each.

Brian LeVee, VP Product
Brian LeVee, VP Product
teammates at Harvest
teammates at Harvest
I write things. Sometimes.
1 min
read
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A good prediction isn't a good decision
I applied for a job yesterday, and there was this really interesting question on the form. Thought I'd share it here...
I applied for a job yesterday, and there was this really interesting question on the form. Thought I'd share it here...
1 min
read
•
•

What does a product designer do?
I get this a lot from friends and family who are not in tech. They kind of assume that I just push rectangles...
I get this a lot from friends and family who are not in tech. They kind of assume that I just push rectangles...
