🗣️
I design products.
I build them too.
Nikolay Lechev
Designer and front-end developer. 12+ years shipping products end to end, comfortable from research and UX through visual design and code.
Relevant experience
Independent
2026
Six months building and shipping with AI as the core stack after Harvest's acquisition. Designed and built a multi-agent system handling research, content drafting, and outreach. Refactored infra from $1,500 to $50/month, surfaces 15 qualified leads daily (full writeup here). Shipped namifyer.com, a brand-name tool with agentic OpenAI workflows. Ran a productized onboarding consultancy, omniflow.so, for six months before returning to full-time.
Product Designer — Harvest
B2B SaaS with 450k+ users · Acquired by Bending Spoons in 2025
New York, United States • Remote
Improved trial-to-paid conversion by 8% through data-driven onboarding optimizations
Increased trial account new user creation by 90% by designing and implementing a new invite flow
Boosted Day 0 user activation by 25% through a redesigned first-time experience
Designed and launched a new feature for Harvest’s mobile apps, achieving 60% user adoption
2022
2025
Embedded in Harvest's Growth and Apps squads, leading design across activation, retention, and the mobile and desktop apps. Owned user research and usability testing pipelines, translating quantitative data and support feedback into measurable product improvements. Contributed to product roadmaps and OKR planning.
Highlights
Designer / Front-end Developer — OddCamp
Digital agency
Designer and front-end developer working across client engagements, owning projects from pitch through delivery. Primary design and front-end lead for Paradox Interactive, one of Sweden's largest game publishers.
Highlights
2016
2022
Stockholm, Sweden • Remote
Designed and built marketing websites and gamified campaigns for the full catalog of games from Paradox Interactive, supporting product launches and player engagement
Delivered responsive, brand-aligned experiences using modern front-end technologies and agile collaboration
Managed client communication and project timelines to ensure high-quality outcomes across fast-paced initiatives
Founder — AetherThemes
Founded AetherThemes, a digital studio building and selling premium WordPress themes used by thousands of customers worldwide.
2012
2016
Key Skills
Design: UX/UI, design systems, user research, usability testing
Development: HTML, CSS, JavaScript, Ruby on Rails
AI tooling: Claude, Cursor, AI-assisted design-to-code workflows
Bachelor of Business Administration — Aston University
Education
Birmingham, United Kingdom
2008
2012
nikolay_lechev_cv.pdf
